Pepperstone Partners with Aston Martin Aramco F1 Team in Multi-Year Sponsorship Deal

Pepperstone, a leading forex and CFDs broker headquartered in Melbourne, has made a significant move in the sports sponsorship arena by announcing its partnership with the Aston Martin Aramco Formula One Team. The deal solidifies Pepperstone’s role as the team’s official Global Forex and Trading Partner.

Multi-Year Partnership in Formula One

The announcement, made on Monday, confirmed that the sponsorship agreement spans multiple years, although specific financial and contractual details remain undisclosed. Industry reports suggest that entry-level sponsorship in Formula One begins at approximately $500,000, excluding partnerships with the top three or four teams.

This collaboration represents Aston Martin Aramco’s first major sponsorship for 2025. Pepperstone’s branding will debut on the Aston Martin race car during its unveiling ahead of the 2024 F1 season.

“We are thrilled to work together and build a winning partnership that drives success both on and off the track,” said Tamas Szabo, Group CEO at Pepperstone. “We can’t wait to celebrate this at the Australian Grand Prix in Melbourne, the first of the season and our home race.”

Despite Aston Martin’s challenges in the 2024 F1 season, where the team failed to secure podium finishes, they remain competitive. The team is represented by seasoned driver Fernando Alonso, who finished ninth in the drivers’ standings, and Aston Martin placed fifth in the constructors’ championship rankings.

Shifting Sponsorship Landscape in Formula One

Aston Martin Aramco has a history of partnerships with CFD brokers. Until last year, AvaTrade held the sponsorship rights but opted not to renew, choosing instead to align with Oracle Red Bull Racing, a higher-profile team.

Red Bull Racing itself saw significant changes in its sponsorship lineup. Cryptocurrency exchange Bybit ended its $150 million partnership, while Crypto.com extended its association with Formula One until 2030, reinforcing its presence in the sport.

Expanding Pepperstone’s Sports Sponsorships

The Aston Martin deal is part of Pepperstone’s broader strategy to enhance its global brand presence through strategic sports sponsorships. In November 2023, the broker became a sponsor of the Ultimate Fighting Championship (UFC) in Asia. Previously, Pepperstone had also sponsored the Australian football team Geelong Cats.

This latest partnership underscores Pepperstone’s commitment to aligning with world-class sports entities to drive its brand visibility on a global stage.